Friday, February 24, 2012

Cool Media Project in the Works

I recently came across an interesting discussion on LinkedIn about Rick Smolan’s newest pet project called “The Human Face of Big Data.” The project is meant to shine a light on the work of the Big Data industry, and as someone who works almost exclusively with this field, I was immediately fascinated. Putting a face (or many faces) to Big Data is an extraordinary idea and it seems like the perfect time to do so.

No one can deny any more the incredible influence that data analysis has on so many aspects of our daily lives, but even so it would be brilliant to capture this influence in a photograph. Gary King was right to call this abundance of data analysis a revolution, but the truth is the revolution has been a long time coming.

For 30 years now I’ve been working with recruiting marketing scientists into the workforce and I have seen the industry evolve first-hand from a small, back-room career with limited potential into a force in the board room. This project will truly do justice to the professionals of this arena but moreover, it will allow the public to see the work we do not as some dry, mysterious science, but rather as an exciting source of good.

Can’t wait to see how it all pans out!

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