Wednesday, August 8, 2012

The Case for Saving Algebra


In his op-ed piece “Is Algebra Necessary?” Andrew Hacker struggles to justify the teaching of traditional advanced mathematics in our public schools. I’ll admit that the statistics he provides are jarring: community colleges across the country report that fewer than 25% of new students passed their required algebra classes; at The City University of New York, 57% of students fail the mandatory algebra course. High school numbers are more shocking with millions of students from several states falling well below the level of “proficient” in mathematics.

Clearly we have a problem and it’s one that might be avoided by simply eliminating algebra and trigonometry from the curriculum, but does that really solve anything? Hacker argues that advanced math is irrelevant to most career paths. While that may be true, taking algebra out of the equation doesn’t make the fact that millions of children are frustrated and intimidated by math any less of an issue.

I think we owe something to these students. Hacker points out that less than one percent of bachelor’s degrees awarded each year are in mathematics. While he uses this as a way to support his claim that advanced math has become unnecessary, I see this as an argument to the contrary: now, more than ever, we need to encourage students to appreciate math and help them excel in it.

College is obviously too late to start. High school is not soon enough. This is one point that I think Hacker and I are in agreement on. As early as kindergarten children should be exposed to math and as they grow older and hone their analytical skills, math should evolve with them.  Many kids can’t succeed in advanced math because their early foundation in math fundamentals is so weak. It isn’t any surprise that by the time they have to take college placement exams the results are what we see today. The real solution is to start early.

To do this we need passionate educators. We need teachers that make math fun and treat it like a puzzle.  Unfortunately, many elementary school teachers are also less than enthusiastic about math. They may not be confident in their own skills and whether intentionally or not, it’s passed on to the students. It only makes sense that math be taught by a math specialist at all levels, not just in secondary education.

In 2010 Hacker writes that 15,396 bachelor’s degrees in mathematics were awarded. Let’s see if we can get some passionate teachers from that group. 

Wednesday, August 1, 2012

Market Research Changing with the Times


It should come as no surprise that Social Media is growing and becoming an ever larger force in marketing. As many of you might have seen in Tuesday’s front page article in the New York Times, the Social Media trend is just getting started. Almost every company has a Twitter and Facebook page and you can’t turn on the TV without being bombarded with commercials filled with hashtags and QR codes. While the sheer volume of followers is something many companies are pursuing, it’s what some companies are doing with this data that’s really impressive.

A quick visit to Frito Lay’s Facebook page is a testament to the impact Social Media has on market research. Flaunting an impressive 2.3 million ‘likes,’ Frito Lay is utilizing their Facebook following in a way that’s changing the how we collect data from consumers. The days of focus groups and surveys may be coming to an end, and in their place we see interactive and engaging methods targeting younger demographics and providing more information than traditional surveys do.

The evolution of Social Media is sure to continue and as market researchers, you must be ready and adapt to the change. Of course, what we are seeing in market research can hardly be explained in isolated instances and a few Facebook pages – there are plenty of important factors at play here. I invite you join me this Thursday, August 5th at 11am CDT for a special webcast that explores these factors and where we are headed in the coming months and years. 

Thursday, June 28, 2012

Job Distribution by Major Metropolitan Areas

A few weeks ago I shared with you which cities are hiring quantitative professionals. But what industries are prominent in which cities? Click here to find out where technology, pharmaceutical, consulting and other industries are hiring. 




Friday, February 24, 2012

Cool Media Project in the Works

I recently came across an interesting discussion on LinkedIn about Rick Smolan’s newest pet project called “The Human Face of Big Data.” The project is meant to shine a light on the work of the Big Data industry, and as someone who works almost exclusively with this field, I was immediately fascinated. Putting a face (or many faces) to Big Data is an extraordinary idea and it seems like the perfect time to do so.

No one can deny any more the incredible influence that data analysis has on so many aspects of our daily lives, but even so it would be brilliant to capture this influence in a photograph. Gary King was right to call this abundance of data analysis a revolution, but the truth is the revolution has been a long time coming.

For 30 years now I’ve been working with recruiting marketing scientists into the workforce and I have seen the industry evolve first-hand from a small, back-room career with limited potential into a force in the board room. This project will truly do justice to the professionals of this arena but moreover, it will allow the public to see the work we do not as some dry, mysterious science, but rather as an exciting source of good.

Can’t wait to see how it all pans out!

Wednesday, February 15, 2012

Tell Us Something We Don't Know

Did you see the article in Saturday’s NY Times? The Age of Big Data article was a huge Internet hit. Everyone was talking about it, from Federal News Radio to individual bloggers. Big Data is Big News, but not to us. We’ve been talking about it for … years.
  • We know that the ability for computers to crunch vast quantities of data has been around for a good handful of years.
  • We know that the data doesn’t explain itself—that to be meaningful it needs to be analyzed by quantitative specialists who can help companies turn lots of data into usable information.
  • We know that statistics are sexy—especially in the job market.
So, where’s the news in this news?

A quick Google search reveals that the rest of the world is still trying to define Big Data. Literally tens of thousands of sources have Big Data on the brain. In just the last hour, Google News reports 37,100 search results for Big Data. Listed below are just a few examples of the stories you can find. Take a look, if you're interested. In the meantime, while everybody is busy figuring out what Big Data means, we’ll keep moving forward. And we’ll let you know when the rest of the world catches up.

2/14
Panel: Social big data analytics proving difficult within the enterprise (ZD Net)
2/14
Big Data is Changing the Game (IT Web Business Intelligence)
2/14
Big data and open source software (Federal News Radio)
2/14
Big Data and Procurement: Get Ready (Some Context First) — Part 1 (Spend Matters)

2/14
Why Midsize Businesses Shouldn't Leave Big Data to Big Businesses (Infoboom)
2/14
Some Thoughts on Big Data (ABC Technology and Games)
2/14
What is Big Data – An Explanation in Simple Words (SQL Authority)

2/13
'Big Data' Prep: Five Things IT Should Do Now (PC World)
2/13
Using big data to make an MPG for everything (gigaom.com)
2/13
Big Data = Big Challenge? Utilities compete for analytics talent (Intelligent Utility
2/13
SQL Server 2012, cloud, ‘big data’ driving momentum in 2012 (Search SQL Server)
2/13
What's your agency's big data IQ? (Government Computer News)
2/13
Best U.S. jobs will be in data (CBS/smartplanet)
2/13
It's the Age of Big Data: That's Why Math Counts! (Psychology Today)
2/13 The Last-Mile Challenge of Big Data (Qlik Community)

2/13
Why Big Data is a Big Deal for Marketers — and HR (HR marketer blog)

2/13
What Big Data [Means] for Your Career (FINS Technology)
2/13
How Big Data is Creating the Future of Science Fiction (Smart Data Collective)
2/13
The Intersection of Security Intelligence and Big Data Analytics (Network World)
2/13
EMC to Open Cloud and Big Data R&D Center in Russia (The Nation)
2/13
The Future of High-Tech Health Care — and the Challenge (NY Times Technology)

2/12
Big Data: Smart move for the future (Fierce Finance)

2/11
Big Data and Rise of Predictive Enterprise Solutions (Smart Data Collective)
2/11
How's India Dealing with Big Data? (CIO.India)
2/11
The Age of Big Data (NY Times Sunday Review)

2/10
Big Data Demands New Skills (WSJ Tech)
2/10
Defining the Art of Big Data Leadership (Forbes)